
How Generative AI is Revolutionizing MarTech: From Content Creation to Customer Personalization
Introduction to Generative AI in MarTech Generative AI, an innovative subset of artificial intelligence, is revolutionizing the landscape of marketing technology (MarTech). At its core, generative AI involves the use of algorithms and large datasets to generate new content or insights, essentially transforming how marketers approach their strategies. By leveraging data inputs ranging from customer…