Unlocking Personalization ROI: Must-Know Marketing Metrics for 2025
Introduction: The Personalization Imperative in 2025 Picture this: it’s 2025, and personalization isn’t just a buzzword—it’s a make-or-break strategy. Research shows tailored experiences can lift sales by 10-15%, but proving Personalization ROI remains a hurdle for most of us. For CMOs and marketing pros, the challenge is clear: how do you show stakeholders the value…