Customer Data Platform (CDP) Archives

Futuristic AI brain glowing neon blue and purple, connected to a digital dashboard, with two professionals in suits observing, symbolizing an AI-powered Customer Data Platform for predictive marketing in 2025

AI Meets CDP: The Future of Predictive Marketing Is Here

Desmond PhuaFebruary 28, 2025February 28, 2025019 mins

What if you could predict your customer’s next click, purchase, or goodbye wave—before it even happens? No more late nights hunched over spreadsheets, guessing what works. That’s the magic of AI teaming up with Customer Data Platforms (CDPs), and in 2025, it’s not just cool—it’s essential. For marketers juggling campaigns, business pros chasing profits, and…

Delivering Personalized Customer Experiences: A Guide to CDPs and the Rise of the Unbundled CDP

Desmond PhuaJanuary 9, 2025January 10, 2025010 mins

In today’s hyper-connected word, customers interact with brands across multiple touchpoints – websites, apps, emails, social media, and more. They expect seamless, personalized experiences at every steps. However, many businesses struggle to meet these expectations. Research shows that 70% of millennials are frustrated with irrelevant emails, and 74% of consumers feel annoyed when website content…