Build, Buy, or Blend: Choosing the Right MarTech Stack for Your Business Needs
Imagine this: Your marketing team is juggling a dozen tools—CRMs, analytics dashboards, email platforms—yet nothing seems to sync. Campaigns lag, data’s a mess, and your EXCO is breathing down your neck about ROI. Sound familiar? If so, you’re not alone. Today’s businesses live or die by their MarTech stack, the collection of tools that powers…