Delivering Personalized Customer Experiences: A Guide to CDPs and the Rise of the Unbundled CDP
In today’s hyper-connected word, customers interact with brands across multiple touchpoints – websites, apps, emails, social media, and more. They expect seamless, personalized experiences at every steps. However, many businesses struggle to meet these expectations. Research shows that 70% of millennials are frustrated with irrelevant emails, and 74% of consumers feel annoyed when website content…