Futuristic laptop with website, magnifying glass for GenAI Search, boosting business visibility in tech glow

GenAI Search Playbook: Boost Your Business Visibility the Right Way

Imagine this: a customer asks, “What’s the best loan provider near me?” and an AI spits out an answer—maybe about your business. That’s the magic of GenAI Search, and it’s changing how businesses get found. But here’s the catch: if your info’s a mess online, you’re either invisible or misrepresented. As a business owner, marketer,…

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How Generative AI is Revolutionizing MarTech: From Content Creation to Customer Personalization

Introduction to Generative AI in MarTech Generative AI, an innovative subset of artificial intelligence, is revolutionizing the landscape of marketing technology (MarTech). At its core, generative AI involves the use of algorithms and large datasets to generate new content or insights, essentially transforming how marketers approach their strategies. By leveraging data inputs ranging from customer…

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