Picture this: By 2025, Gen Z—those born between 1997 and 2012—will account for over a quarter of the global workforce, wielding serious spending power. They’re glued to their phones, hopping from TikTok to Instagram to YouTube, and they expect brands to keep up. Hot on their heels is Gen Alpha, born after 2013, growing up…
Introduction to Generative AI in MarTech Generative AI, an innovative subset of artificial intelligence, is revolutionizing the landscape of marketing technology (MarTech). At its core, generative AI involves the use of algorithms and large datasets to generate new content or insights, essentially transforming how marketers approach their strategies. By leveraging data inputs ranging from customer…
In today’s hyper-connected word, customers interact with brands across multiple touchpoints – websites, apps, emails, social media, and more. They expect seamless, personalized experiences at every steps. However, many businesses struggle to meet these expectations. Research shows that 70% of millennials are frustrated with irrelevant emails, and 74% of consumers feel annoyed when website content…
SEO plays a crucial role in today’s business landscape. Search Engine Optimization (SEO) remains a cornerstone of digital marketing, but its role is rapidly evolving due to advancements in artificial intelligence (AI) and the changing dynamics of search behaviour. As businesses strive to capture the attention of potential customers, effective SEO strategies have proven to…
Scaling marketing efforts has become crucial in today’s competitive marketplace. Companies must find ways to reach broader audiences while still delivering personalized experiences that resonate with diverse consumer segments. In the rapidly evolving digital age, marketing professionals encounter unprecedented challenges. The increasing importance of data-driven decision-making, the demand for personalized customer experiences, and the need…
