Choosing the Right Marketing Technology Stack: A Business-Centric Approach
In today’s rapidly evolving digital ecosystem, marketing technology (MarTech) has become the backbone of customer engagement, data-driven decision-making, and scalable growth strategies. Yet, with over 11,000 solutions crowding the market, businesses face a paradox of choice : How do you build a MarTech stack that aligns with your unique business objectives rather than chasing shiny…